From the category archives:

Colleges, Aggregators and Investors

“The Kaplan Commitment” Begins Youtube Ad Campaign

by Max Lishansky on February 16, 2011

We wrote a while back about Kaplan’s money back guarantee option for students, and they recently began an ad campaign for their five week tuition-free program called “The Kaplan Commitment”. [...]

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Kaplan Leads Innovation With A Money Back Guarantee Letter

by Max Lishansky on September 15, 2010

In a move toward creative innovation that I referenced yesterday regarding the Obama administration’s proposed rules, Kaplan CEO Andrew S. Rosen wrote and released a letter on  September 8th proposing [...]

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There has been a large, visible shift recently in the marketing of for-profit colleges that has resulted in several interesting observations. The perfect storm began when (1) the recession started; [...]

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