A frequent dilemma I hear education portals have is not knowing what the best traffic channels are to generate quality leads. They either don’t want to upset their lead buyers [...]
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From the category archives:
Admissions and Recruitment
We wrote a while back about Kaplan’s money back guarantee option for students, and they recently began an ad campaign for their five week tuition-free program called “The Kaplan Commitment”. [...]
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We have been asked a number of times in the last few months what the Education Department‘s proposed new rules really mean for the for-profit college industry. With all the [...]
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Upon completing a 4 month study about the demographics and informational preferences of education leads (people who signed up to receive more information from online for-profit colleges), we have analyzed [...]
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